Does good design come from good designers? Sort of. Good design does not even start with design. Whether for marketing, technology, product, etc it starts with a deep understanding of the needs of the consumer and the business stakeholders. If you have not worked with a next-generation agency, let me give you some [...]

When talking to marketing managers, the subject of segmentation often comes up. The conversation can seem forced and usually takes a turn from casual talk about business to a certain bitter formality, probably because now we’re talking about data. These marketing managers have never tasted our variety of data! Theirs is all crunchy-creamy like the [...]

Each morning when I come to work, I try to steal a few minutes of time to read four web comics. I have tried a bunch of others, but I find that these are the ones that give me a mental boost that kicks off my day in a way that caffeine cannot. [...]

I love the UPS whiteboard campaign.
The ads are mesmerizing they are sticky and the creative does not get in the way of the message.
The timing is impeccable. Andy Azula, the artist in the ads and creative director for The Martin Agency, makes what he is doing look easy. The tongue-in-cheek humor has longevity and [...]

Google introduced a new line of googlevative designs for their iGoogle personal portal. They assembled some of the best known designers, artists and musicians to build a series of trendy skins as part of Google’s global effort to allow its users a way to make their experience unique. Bonus they can also express their [...]