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People complain about #FollowFriday because people just throw out a bunch of names without giving any reason to follow the people on the list. My solution has been to provide a reason or theme with each person I recommend. For instance,
#followfriday @agrahamwilcox <- Must follow for NBA fans
Today, Brad Ward decided to take it all [...]

Can Glassdoor.com Be a Change Agent?

In: Music, Social Media

Looking at my LinkedIn network of over 200 people, most people have been at more than one organization. If you take a random sample and interview you are bound to hear politically correct stories like

I wanted more money.
I felt under appreciated.
I did not get along with my boss.
I found a better opportunity.

Or you might [...]

The Irony of the UPS Whiteboard Campaign

In: Design, Music

I love the UPS whiteboard campaign.
The ads are mesmerizing they are sticky and the creative does not get in the way of the message.
The timing is impeccable. Andy Azula, the artist in the ads and creative director for The Martin Agency, makes what he is doing look easy. The tongue-in-cheek humor has longevity and [...]

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Who is Schneider, Mike?


Schneider, Mike is a strategist who solves business problems using technology. Mike specializes in analytical and web technologies with a focus on marketing.

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