RSS

Style Category

Starbucks VIA Preview

In: Social Media, Style

Starbucks VIA Instant Starbucks from Schneider Mike on Vimeo.
Guy Kawasaki was hanging out in the blogger’s lounge early one morning at SXSW. He had a coy smile and announced that he had something cool that we would all love. As a result, I got to try Starbucks VIA! Thanks Guy!

Interview Tony Hsieh, CEO of Zappos

In: Social Media, Style

It all started a month ago when @melkirk tweeted:

About an hour later I got a direct message from Tony Hsieh asking me to send along my questions.  Tony’s and Zappos’ committments to the nanoblog twitter have taken the already excellent customer service of Zappo’s to a new level by giving people the ability to directly [...]

The Top 4 Comics On The Web

In: Culture, Design, Style

Each morning when I come to work, I try to steal a few minutes of time to read four web comics. I have tried a bunch of others, but I find that these are the ones that give me a mental boost that kicks off my day in a way that caffeine cannot. [...]

Zara is the Trader Joe’s of Fashion

In: Style, Technology

During my first year at the agency, I had the pleasure of working with strategic mastermind, Justin Holloway, now with Dye, Holloway, Murray in London. We were working on a pitch and he was explaining the brand identity of Trader Joe’s. He summarized it as a company that sort of brings the epicurean [...]

Google introduced a new line of googlevative designs for their iGoogle personal portal. They assembled some of the best known designers, artists and musicians to build a series of trendy skins as part of Google’s global effort to allow its users a way to make their experience unique. Bonus they can also express their [...]

Follow Me

Who is Schneider, Mike?


Schneider, Mike is a strategist who solves business problems using technology. Mike specializes in analytical and web technologies with a focus on marketing.

RSS Twitter: schneidermike