Comments on: Should An Intern Operate Your Corporate Twitter Account? http://www.themichaelschneider.com/socialmedia/should-an-intern-operate-your-corporate-twitter-account/61/ a blog about technology and analysis Tue, 06 Jan 2009 23:06:29 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Matt Rogers http://www.themichaelschneider.com/socialmedia/should-an-intern-operate-your-corporate-twitter-account/61/comment-page-1/#comment-164 Matt Rogers Sat, 23 Aug 2008 20:09:34 +0000 http://www.themichaelschneider.com/?p=61#comment-164 If Twitter is an intern level responsibility the company does not understand this new channel of communication. The voice of your company needs to be informed, articulate and consistent with overall brand voice of the company. Interacting with customers is going to present opportunities for conversation and learning and you need a strong person moderating that flow to get the most value. The only opportunity I see for an intern level person to 'help out' with Twitter for a company is as a case manager for customer service issues. Again, they should be at least as skilled as the top 10% of your customer service agents overall. The stakes are higher and more public when dealing with angry Twitter users. If Twitter is an intern level responsibility the company does not understand this new channel of communication. The voice of your company needs to be informed, articulate and consistent with overall brand voice of the company. Interacting with customers is going to present opportunities for conversation and learning and you need a strong person moderating that flow to get the most value.

The only opportunity I see for an intern level person to ‘help out’ with Twitter for a company is as a case manager for customer service issues. Again, they should be at least as skilled as the top 10% of your customer service agents overall. The stakes are higher and more public when dealing with angry Twitter users.

]]> By: Matt Rogers http://www.themichaelschneider.com/socialmedia/should-an-intern-operate-your-corporate-twitter-account/61/comment-page-1/#comment-221 Matt Rogers Sat, 23 Aug 2008 18:09:34 +0000 http://www.themichaelschneider.com/?p=61#comment-221 If Twitter is an intern level responsibility the company does not understand this new channel of communication. The voice of your company needs to be informed, articulate and consistent with overall brand voice of the company. Interacting with customers is going to present opportunities for conversation and learning and you need a strong person moderating that flow to get the most value. <br><br>The only opportunity I see for an intern level person to 'help out' with Twitter for a company is as a case manager for customer service issues. Again, they should be at least as skilled as the top 10% of your customer service agents overall. The stakes are higher and more public when dealing with angry Twitter users. If Twitter is an intern level responsibility the company does not understand this new channel of communication. The voice of your company needs to be informed, articulate and consistent with overall brand voice of the company. Interacting with customers is going to present opportunities for conversation and learning and you need a strong person moderating that flow to get the most value.

The only opportunity I see for an intern level person to 'help out' with Twitter for a company is as a case manager for customer service issues. Again, they should be at least as skilled as the top 10% of your customer service agents overall. The stakes are higher and more public when dealing with angry Twitter users.

]]> By: Brooks Brown http://www.themichaelschneider.com/socialmedia/should-an-intern-operate-your-corporate-twitter-account/61/comment-page-1/#comment-126 Brooks Brown Thu, 21 Aug 2008 14:35:15 +0000 http://www.themichaelschneider.com/?p=61#comment-126 Michael, shoot me an email if you will and I can elaborate a bit further on our plans. Michael, shoot me an email if you will and I can elaborate a bit further on our plans.

]]> By: Brooks Brown http://www.themichaelschneider.com/socialmedia/should-an-intern-operate-your-corporate-twitter-account/61/comment-page-1/#comment-220 Brooks Brown Thu, 21 Aug 2008 12:35:15 +0000 http://www.themichaelschneider.com/?p=61#comment-220 Michael, shoot me an email if you will and I can elaborate a bit further on our plans. Michael, shoot me an email if you will and I can elaborate a bit further on our plans.

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